Archive for August, 2008

What’s with the name?

What the heck is an Edgarest, anyway?

The name started as a temporary one, but over time it just started to seem right. The basic idea is this:

Edgar… Edgarer… Edgarest

Pulling from various YC News threads and blog posts, this is the list of things to think about when coming up with a company/product name:

  • .com available
  • Not offensive in, for example, Nepali
  • If someone searches for your site name, they will find your site and reviews of your site without digging through too many other random things
  • Easy to pronounce and tell people about verbally/over the phone (see http://www.mcsweeneys.net/links/lists/27MichaelWard.html)
  • People are unlikely to misspell it in a url
  • Don’t spend too much time thinking about it (to the detriment of the product itself)

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Edgarest is up and running

This site was born out of personal frustration with what is out there today for finding annual reports and other SEC filings.
 
There were a few main things that we were trying to tackle with this initial version of Edgarest:

  • Free. No gimmicks or short term trials as a come on to a costly subscription.
  • Intuitive. One search box, rather than a mess of text boxes and dropdowns.
  • Fast. All of the existing options are painfully slow, especially at busier times. 
  • Relevant. If you type in, for example, “citigroup” into most Edgar sites, it will bring up the slew of subsidiaries and affiliated entities (204 total as of today). Then, once you have the right company there are a mess of important and less important filings. You have to dig through all that, but don’t you really just want the most recent quarterly filing? Edgarest gets that to you right in the results page, with a direct link to the filing you want. 

There is a lot more to this, but that’s the basic idea. If you find this useful or have any comments, drop us an email at info@edgarest.com.

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